Services
I work with founders and small teams on the thinking before the tactics — positioning, message, and the psychology of how people decide.
Ways to work together
I take on a small number of engagements at a time. Every one begins with the same question: what are you actually asking people to do?
Monthly · from C$2,500
A standing thinking partner for teams that already have marketing people but need senior judgement. We meet fortnightly, and you can bring me into the decisions that matter: positioning, messaging, campaign direction, the awkward trade-offs.
Two weeks · from C$6,000
Two focused weeks to sharpen the story: the market you are really in, the alternative you are really replacing, the customer you are really for, and the one sentence that makes the choice easy. You leave with a positioning document and a message hierarchy your team can use.
Half-day · from C$1,800
Applied psychology for marketing teams: attention, memory, influence and the ethical lines that separate persuasion from manipulation. Built around your category and your live problems, not a generic slide deck.
Day rate · on request
Strategy that ships. Copy, campaign concepts, launch messaging and content that carries the thinking through to the page. Best suited to teams that have a plan and need a senior hand to execute it.
Indicative pricing. Final scope and fees are agreed in writing before any work begins.
How it works
Every engagement is different in content and identical in shape. We start with the truth, decide what matters, say it clearly, then make it stick.
We look at the market, the alternatives, the customer and the evidence. I read what you have, talk to the people who sell, and find the gap between what you believe and what is true.
We choose. A position, an audience, a promise, a trade-off. The deliverable is not a list of options. It is a decision you can defend.
We turn the decision into language and assets: the headline, the message hierarchy, the proof, the distinctive cues. Clear enough to use on Monday.
We make it repeatable. Briefs, templates, review habits and a way to tell whether the work is staying on strategy as the team grows.
Fit
In their words
Reflections from people who have been through the work. Companies stay private; the judgement is the point.
We arrived with a list of tactics and left with a sentence we could all say out loud. The odd thing is that the marketing got simpler, and the team finally agreed on what we were selling. Vinamra kept asking the question we had been avoiding.
Most advisers tell you what to do. He showed us why our customers were choosing us, and why some were not. Six months later the positioning still holds, which is more than I can say for the last agency deck.
Direct, well read, and uninterested in flattery. He gave us the honest version of the argument, including the parts we did not want to hear, and then helped us make it usable across the team.
Questions
If yours is not here, ask it directly. I answer email myself.
Yes, when there is a real product and a real customer. Early-stage work tends to be a sprint rather than a retainer, because the priority is finding the story before scaling the spend.
The sprint is a bounded piece of work with a defined output: a positioning decision and the language to carry it. Advisory is ongoing judgement across whatever is live. Some clients start with a sprint and continue on retainer.
Sometimes. I write copy and build campaign concepts, and I can lead a launch. I do not run paid media or manage a content calendar. If you need that, I will tell you honestly.
It depends on the engagement. For a sprint: can your team explain the position without the document? For advisory: are the decisions getting faster and more consistent? For brand work: is recall, consideration or share of search moving over time? I will not promise a number I cannot defend.
As a research and drafting aid, yes. As a substitute for judgement, no. The thinking, the decisions and the final writing are mine.
Software, publishing, professional services and mission-led organisations. The principles travel further than the categories, but context matters, and I would rather say where I am useful.
Start here
A short conversation is usually enough to tell whether there is a fit. If there is not, I will say so and point you somewhere better.